Take the time to smile!
Discover our collaboration with Smiley. This will make you look on the bright side! So are you ready to take part in this journey toward smile and positivity?

Vegan Credentials
Our GEN1 are proudly accredited VEGAN by PETA. This accreditation confirms the entirely cruelty-free nature of GEN1, assuring that no animals were harmed or exploited in the making of these sneakers.

GEN1 is the chameleon of fashion: from casual strolls in the park to impromptu urban adventures, they seamlessly adapt to every occasion. They are the go-to choice for those who value adaptability as much as aesthetics.

 Low Carbon Footprint
Study by certified agency FairlyMade shows that the production of GEN1 emits 6.89kg of CO2, which is on average 78% less compared to an equivalent animal leather sneaker.